When internet users search for local businesses in Google, they see search results that start with Google Maps and Google Business listings. Google Business listings include the name, address, phone number and other important information for businesses on Google search results pages and Google Maps. These listings dominate local Google results.
Below are several reasons to have an optimized Google Business listing.
1. It’s free.
That’s right. Google charges your medical practice NOTHING to create a business listing. That’s the good news. The bad news is that there are millions of fake listings created by spammers. You can search for any fake listings associated with your practice and report them to Google.
2. Rise above the search competition.
Local searches account for 46% of all Google search queries. But many businesses don’t claim their listing, and many other businesses leave their listings incomplete or unmaintained. Google auto-generates businesses listings for businesses with unclaimed listings, and these listings are not optimized. Google’s ranking algorithm rewards businesses with optimized search listings with higher search engine rankings. This includes regular, non-Google Business results.
3. Build reputation with customer reviews.
Medical practices and other businesses have a much better chance of ranking highly in Business listings with positive reviews. Of course, the threat of negative reviews is always real. But practices can control this to some extent by hiring good reputation management companies. These companies send patients online surveys after their visit. The surveys only invite patients who leave positive feedback to complete a Google Review. This way, patients who feel negative need to go out of their way to leave a negative review.
4. Give the public an easy way to reach your practice.
People are often in a hurry, on the go, impatient, or all three at once. When they search Google for a local business on their phone, they expect to see a phone number and other relevant information in the search results. No offense, but they don’t want to visit your website. An optimized Google Business listing has direct links to phone numbers, directions, maps, and more.
Local SEO Optimization by ElevationMD
If you were still on the fence about claiming your practice’s Google My Business listing, we hope this post nudged you off. We are an experienced digital marketing company ready to optimize your business listings and help you rank highly for local SEO. Give us a call today!