One of the biggest ways to improve the conversion rates of an ad is to send your traffic to a targeted landing page. Often times when you’re advertising for something specific and then people are clicking on the ad and going to the home page, they get confused, lost, and leave.
When you created a targeted, specific landing page that matches the ad and the demographic exactly, then you see conversions increase.
At Elevation Ads, we implement strategic landing page strategies into your campaigns to make sure we’re converting on traffic the best we can. We also implement landing page A/B split testing to ensure our campaigns are continuing to improve.
A good landing page will have a strong headline, offer, call to action, testimonials, and plenty of graphics and/or video.
Contact us to see some examples of successful landing pages and get your free consultation with our team.